Explore some of the ways in which Hornby show a sense of belonging in Fever Pitch Essays

Investigate a portion of the manners by which Hornby show a feeling of having a place in Fever Pitch Essays Investigate a portion of the manners by which Hornby show a feeling of having a place in Fever Pitch Essay Investigate a portion of the manners by which Hornby show a feeling of having a place in Fever Pitch Essay Paper Topic: A Long Way Gone Battle Club Novel The Joy Luck Club The Long Valley Scratch Hornby, conceived in 1957, is currently a perceived writer. His vocation started in the wake of considering English at Cambridge University, after which he instructed there. Following this he worked for the significant hardware organization Samsung and afterward proceeded to independent news-casting before turning into a writer. His profession took off with the accomplishment of Fever Pitch and he is as yet perceived as his latest novel How To Be Good made the 2001 Booker Prize rundown. His work all in all can be placed into three with discrete subjects: Relationships and their precariousness, London life and fixations. Hornby is noted by pundits for his high comical inclination and the naturalness in his composition. A great many people consider Hornbys composing as center temple and maybe laddish books. His ability is the manner by which he causes the encounters of his characters to get grasping and simple to perceive or relate to. Frequently this is because of how customary they are. Chirazi calls Fever Pitch A caring record of the way his host group, Arsenal, has been emblematically connected to each huge occasion in his life. Despite the fact that Chirazi underpins Tottenham, so he is hesitant. Scratch Hornby was in an assortment of vocations before he was a writer. At the point when he returned to composing he concluded that he would expound on the one thing he knew best football. Hornby being a frantic Arsenal fan, records his thinks back and considerations about his enthusiasm, which is now and again unreasonable. Fever Pitch alongside High Fidelity (about fixations on music, investigating the strange juvenile headache that appears to strike men in their 30s, intercession on lost loves, kinships and music) and About a Boy (about the battle to grow up, obligation and parenthood) have been made into effective movies featuring such on-screen characters as John Cusack, Hugh Grant and Colin Firth. On inquiring as to whether Hornby likes watching his work being reconsidered on the screen Hornby answered Once I get the cash it's a simple as that! Pundits have said that the book is increasingly about fixation and football; they lauded it for its wry amusingness and the wise understanding to human conduct. I accept that Hornby is fruitful due to the manner in which he can identify with different people groups feelings. He, as such a significant number of other men are devoted to football, not as much as a side interest to a greater extent a religion. We have all felt that natural inclination, a very late opportunity to score a victor just to have the shot halted by what you accept is the goalkeepers most fortunate stop of the day or the late tackle from your skipper brings about you going down to ten men and inquiring as to why they did it in any case. The introduction of this conduct, or might I venture to state basically human conduct makes the book that a great deal more pleasant. This book is more personal than all else and in this way the occasions are set sequentially. From the beginning we know about the wrecked family in which he has been raised. In 1968 his dad met another person and moved out, Hornby lived with his mom and sister in a little isolates house in the Home Counties. I experienced passionate feelings for football as I was later to begin to look all starry eyed at ladies: the initial expressions of the primary part show how solid his fixation is with football. Despite the fact that football is lifeless so it can't adore him back. No idea to the agony or interruption it would bring this is very nearly a future reference to the disturbance that football will bring to his life. The Highbury environment gets him so captivated; his fixation goes a lot further than results, he even knows the name and characters of every players spouse or sweetheart as though they were his own! One-parent Saturday-evening at-the-zoo issue this is one of the average issues of having isolated guardians shows an absence of family diversion, doing same thing week in week out. Things needed to switch Nick is tired of this life of evenings in inns and eating in abandoned cafés. His dad has been drinking excessively and he needed change. His dad had recently attempted to get him to go to football matches, and he was astonished when he consented to go with him on the second time of inquiring. He recently had been made to go to the theater. Hornby depicts 1968 as the most horrendous year of my life. He had needed to move into a littler house and was destitute for some time. Hornby turned out to be genuinely sick with jaundice, yet had no clue about that Arsenal fever was going to grasp him. During Islington Boy the part of mid 1972, Hornby experiences the sentiment of rootlessness. Since the time I have been mature enough to comprehend being rural I have needed to originate from elsewhere, ideally north-London. Hornby concludes that the most ideal route is to embrace an accents where he drops the same number of aitches as he can, and live far away, where individuals may accept that my Thames Valley old neighborhood had its own cylinder station and a West Indian people group and awful, insoluble social issues. Perusing played Arsenal in the fourth round cup-tie; it was one of Hornbys generally agonizing of his exposures to come. Hornby depicts the Reading as my closest alliance group, a miserable geological mishap that I would have successfully change. Here Hornby meets a group of Reading supporters getting some information about Arsenal and poking fun at Charlie Georges hair. The dad asked where Hornby lived, yet in the wake of answering Maidenhead the dad brought up that he ought not be supporting Arsenal and ought to be supporting his neighborhood group, making him become flushed. Hornby portrays this inclination as the most mortifying snapshot of my high school years. A total, expound and consummately envisioned world came smashing down around me and fell into pieces at my feet. Hornby was at that point grasped with Arsenal Fever and to be mentioned to that what Hornby felt, probably the best thing that had transpired in his disturbed up bringing, wasn't right more likely than not been an awful thing to have said to you in your puberty. Graduation Day is the part that Hornby acknowledges he is growing up and turning into a man. He is no longer permitted in students fenced in area at 15 he should move toward the North Bank. This was to be a significant change to Hornbys relationship with Arsenal. It was as though Hornby had become a man the day he went toward the North Bank. All the things that should transform me first kiss, loss of virginity, first battle, first beverage, first medications just appeared to occur: Hornby depicts the way that individuals not just come to watch football on the pitch however to feel the air and watch others watch the match and give their own analysis. It additionally appears that class obstructions are blended once youre in the arena, as though to state everyones a fan so everybody is equivalent. I discovered this citation, which I think, concurs with a how the air in a brimming with arena will seem like. Football is a round of 2 goalkeepers, 20 outfield players, 2 linesman and at any rate 30,000 officials! Hornby is persistently disclosing to us how the air in the ground appeared to influence the presentation of the Arsenal group nearly as much as who was utilizing for either side. This feeling of having a place is with something more than football yet more to a network fans all cheering and scoffing at the players on the pitch. Another Major impact in Hornbys life is ladies. During the parts Boys and Girls and Just Like A Woman we discover that Hornby is being taught by ladies and about ladies. These sections are based around late 1970s and I locate the primary line of the part to be extremely amusing as it genuinely shows how much football is separated of this keeps an eye on life. I accomplished something different that year, aside from watch football, talk and tune in to music: I fell stomach-churningly for a savvy, beautiful and vivacious young lady from the instructor preparing school. This can be connected back to the initial line in the primary section, in that football wasnt the main thing that influenced Hornbys life, ladies have and will consistently be a steady token of the real world (the existence away from football!). Hornby discloses to us that he has met ladies who love football, and go to watch it various games a season, however hes never met one so willing as to make an outing to Plymouth in midweek. He discloses to us that the distinction among people in his that men had interests and not characters and this is the reason Hornby relates the primary explanation that his better half needed and had gone to Highbury: there wasnt extremely much else of him! Hornby questions himself on how singular he is, reacting with letting us know of his single and extreme dedication to Arsenal, which makes him, himself! Hornby, a transitory supporter of Cambridge United, was watching the game that would choose if they were to be advanced for a subsequent year in column with his sweetheart, her better half and her lady friends beau. During a match his sweetheart had blacked out, in the interim, Hornby did nothing separated from petition God for an equalizer. Hornby whines how was I expected to get energized at the mistreatment of females in the event that they couldnt be trusted to remain upstanding during the last minutes of a urgently close advancement crusade? Once more Hornby questions himself as an individual, griping of his absence of affectability, in any event, placing himself in circumstances, for example, turning into a dad on the cup f

Pronouncing the LL of Spanish

Articulating the LL of Spanish More than some other letter blend, the ll of Spanish has a sound that shifts with area. Indeed, even inside one nation, its sound can shift. The sound youre well on the way to hear for the ll (and the sound youll hear in our​ sound exercise on the ll sound) is like the y of yellow. So in a great part of the Spanish-talking world, there is no contrast between the sound of the ll and of the y when it is utilized as a consonant. Furthermore, in the event that you articulate the ll that way, you will be seen all over the place. In certain zones, the ll seems like the lli in million, so that calle would be articulated something like CALL-yeh. Likewise basic is articulating the ll something like the s in measure (some of the time called the zh sound), albeit maybe somewhat gentler, and in certain territories to some degree like the g sound of pay however mollified a piece. Once in a while, it can even have a sh sound. In these territories, the hints of ll and y are separated. Sentences youll hear in the sound exercise are Llã ©venos al centro (take us downtown) and Ella no est en la calle (she isnt in the road).

Essay Topics About Money - What Is Your Audience?

Essay Topics About Money - What Is Your Audience?Writing an essay topic about money can be a little nerve wracking for many students. The fact that most of the things that you need to know in this area come from advertisements, television, the newspaper, and advertisements about money make it even more difficult.It is easy to get confused with all of the different sources for essay topics about money. Many students end up writing a lot of sentences about some market that is still in the beginning stages of development. Some students simply end up taking the word of a salesperson and trying to apply it to their real life situation.It is important to avoid writing about money when you are doing your essay topics about money. When you are first starting out as a writer, it is good to know exactly what type of material you should avoid when you are trying to write for an essay. You want to know which types of topics are going to help you. This will help you narrow down what types of essa ys you need to write before you go on to the topic of money.Essay topics about money can include but are not limited to, health care costs, mortgage rates, and taxes. Any topic you can relate to your students in your class or during practice is a good topic to use. It doesn't have to be anything real life-like-as long as it is a topic that you can relate to.Essay topics about money can also include information about the state of the economy. Some students might not even know what is going on in the world right now so they will look to you for information about the economy. Of course, you should be prepared to answer questions from students when you do this.Some college students may actually be interested in your topic, but they may not be able to tell you much about it. Students may just sit there and take notes as you discuss it. This is okay, but you want to find out why they are not interested before you do your essay.You can also choose to write a special issue on your topic. In fact, some schools will have this available. This would be a good way to add more value to your essay. The right audience can even take away a new skill that they can use at work, or possibly to help pay off their college loans.The bottom line is that writing a compelling and interesting topic about money will make a great impression on your audience. Keep it simple and easy to understand.

Puritanism And The Puritan Movement - 1177 Words

Kyle Magenheimer D period 11/4/14 Synthesis Paper Puritanism in New England Puritanism first started with a movement in Protestantism in England and later colonial America. It was during the reign of Elizabeth when many Protestants returned after leaving England during the time of Bloody Mary who had been killing many Protestants. The movement drew support from people of all walks of life. Towards the end of Elizabeth’s Reign and throughout James I’s reign a new generation of religious thinkers began to articulate their theologies. John Preston, William Perkins, and William Ames came up with the different beliefs of Puritanism that would characterize the seventeenth-century history of the movement in England and in the New England in America. They drew heavily from the Old Testament, and they believed that human beings were born sinners incapable of earning merit in the eyes of God, also known as predestination. This belief was used not only in Puritanism but also many other denominations of Christianity. Historians have spent countless hours defining the Puritan movement, and have best described it as â€Å"a loose and incomplete alliance of progressive Protestants lay and clerical, aristocratic and humble, who were never quite sure whether they were the vanguard or the remnant.† In 1629 they hoped to dominate Parliament and have the say of what goes on in England, but never dominated the House of Commons. Puritan politics was considered â€Å"a tale of reduced expectations†, andShow MoreRelatedPuritanism, Romanticism And Transcendentalism In The Scarlet Letter By Nathaniel Hawthorne983 Words   |  4 Pages Although Puritanism, Romanticism and Transcendentalism do not coexist peacefully, these almost worldview kind of people groups are deeply embedded into three fictional characters from the book, The Scarlet Letter written by Nathaniel Hawthorne. This enthralling and rich classic which takes place in Boston Massachusetts during the time of Puritanism gives the reader not only a taste of the Puritans and their staunch attitude, but also of a less common way of thinking andRead More Puritans and Puritanism Essay749 Words   |  3 PagesPuritans and Puritanism This essay addresses the questions: What is Puritanism. What is the meaning of puritanism in American history? What is the Covenant as Puritans understood it. How were their ideas about the Covenant applied to their experience in America? Puritanism is one of the most important aspects of the American culture. Many of this country’s beliefs come from puritanism background. What is Puritanism and the meaning of it in American history? 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He emphasized the individuals role in the community and the role of women in society. Hawthorne used romanticism as opposed to the classical correctness of writing. Romanticism was an artistic and intellectual movement that originatedRead MoreSome of the Puritan Beliefs that Led to Tensions, Conflicts and Concerns among the Coonists and/or Native Americans927 Words   |  4 PagesSome of the Puritan Beliefs that Led to Tensions, Conflicts, and Concerns among the Colonists and/or Native Americans The Puritans were a distinct group of individuals who performed religious actions. They emerged within the England church in the mid-16th century. These people shared a conjoint Calvinist theology as well as the common Anglican Church criticisms and the English government and society. The Puritans’ population grew steadily, hence culminating in the 1640s English Civil War and the

Success And Success The Importance Of Academic Success

Ever since I was young, my parents instilled the idea within me that academic success is very important. I’m the first generation in my family to go to college, so obviously, they did well enough to guide me into wanting to do well enough in high school to have the grades to get into NJIT. But academic success is a lot more than merely getting good grades- it’s also about the role it plays in advancing in my future. Not to mention, there will be plenty of obstacles along the way, but there will be things I will have to do in order to ensure my academic success in my future here at NJIT. Academic success is very much an ongoing process. Like most teens, I’m quite the fan of money, but working retail isn’t what I would like to do for the†¦show more content†¦Overcoming hurdles in academic life is something that everyone, whether in middle school, high school, or college, will have to do. In my case, when I got my schedule, I was at first quite irrit ated to see I had three hours in between classes twice a week, being that it is such a long break, and I could fit two classes into that time span. But I realized soon after, I could use my breaks between classes for studying or doing homework. And when I start something during class or during a break, more likely, and don’t get to finish, when I get home, taking that extra half an hour after I get home to finish it before taking a break really does pay off, especially when I now it’s only due in five days, and I have other homework I can do in the meantime, and I don’t have to worry about that assignment anymore. Procrastination got the best of me in middle school, and in the first half of high school, but now, I usually don’t let it get me. 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Also, I believe that in order to become successful you need to haveRead MoreThe Importance Of Parental Involvement On Academic Success1089 Words   |  5 PagesThe previous studies have analyzed both student and teacher perspective; the article written by Fox (2016) from School Community Journal describes the way parental involvem ent can influence academic success. This study helps fill the gap in literature from previous studies that did not look into parent perspectives. In the study Fox mentions that homework can be viewed very differently depending on the age, ability, and socioeconomic status of the student. (2016). The study was conducted by interviewingRead MoreA Stable Home Background With Parents Essay1499 Words   |  6 Pagestheir child’s best education is one of the most important factors that is necessary for a child’s academic success. Parents are perhaps the biggest influences on a child or student’s life. 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The motto â€Å"give it the old college try† is commonly used when referring to the amount of effort and willpower required to succeed in college. SomeRead MoreWhat Are The Experiences Of African-American Male StudentsAcademic Success?1063 Words   |  5 Pagesand school-based professionals adequately preparing African-American male students’ for post-secondary education options? (3) What kind of barriers, if any, has impacted African-American male students’ academic success? (4) How are Black male students’ academically succeeding despite the academic underachievement that data suggests? and (5) What skills are necessary t o succeed academically?. Themes that were found in chapter four are going to be used to further address the research questions.

Discrimination Against Aboriginal People in Australia Essay

Introduction – CAT It is without denial that aboriginal and Torres Strait islander people are treated differently in our society especially by the media. They are often represented as, trouble makers, violent and drunks. These remarks used by the media are giving bad impressions on Aboriginal people. Tonight, on Media Matters we will unmask the truth on the media’s treatment of the famous Sydney Swans footballer Adam Goodes. The media has heavily criticized this athlete making unfair statements causing them to break the journalist’s code of ethics, the very rule book they should be following. The code of ethics applies to all journalists and is designed to keep their reports fair, non-judgemental. Paragraph 1 – TEEP On the 29th†¦show more content†¦The article uses compelling first hand evidence of Adam Goodes quoting on the topic of the article from an optimistic angle to persuade the reader to agree with the article. The images accompanying the article show Goodes looking positive and proud, the second image giving a visual of the article itself. Goodes is further described as being a â€Å"legend† and â€Å"winning the admiration and respect of people around Australia.† This use of selective language aids the journalist’s point of view on the athlete. This article displays Goodes as being a commendable repient for the Australian of the Year Award for his â€Å"anti-racism advocacy and youth work,† both inside and outside his sporting career. Paragraph 3 – TEEP In the Journalists’ Code of Ethics is implemented to the media to keep the reporting of all journalists fair and non-judgemental. The professional standardsShow MoreRelatedAustralia Based On The Doctrine Of Terra Nullius1416 Words   |  6 Pagesin Australia based on the doctrine of terra nullius. This meant that they did not formally recognize the existing Indigenous Australians and their ancestral land. Subsequently, the Aboriginals and Torres Strait Islanders were excluded from matters concerning their ancestral land during the drafting of the Australian constitution. Thus, resulting in an Australian constitution that discriminated against its first peoples, their connection to the land, culture and laws. â€Å"The Indigenous people we subjugatedRead MoreThe Australian Aboriginal Rights Movement1201 Words   |  5 Pages1960s, many Australian people formed coalitions to protest for their rights. For example, civil rights movements were essential in supporting the Aboriginal People. The Australian Aboriginal Rights Movement aimed to gain full citizenship for Aboriginal peoples. This effort in Australia was one of the largest civil rights movements in the last one hundred years across the globe. These Australian Aborigines suffered from significant racial oppression and dispossession. 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He was the first Indigenous Australian to graduate from University. This essay seeks to use a culturally competent framework as a charter to explore the legacy of the impact that Charles Perkins

Business Model of GSK Innovation and Business Development

Question: Discuss about theBusiness Model of GSK for Innovation and Business Development. Answer: Introduction: Business Model: Business model is a conceptual framework to fulfill the objectives of any organization. It includes purpose, goals and ongoing plans that are to be achieved in the organization. Business model can be evaluated by six components that are competitors, customers, economy, management, products and suppliers. It is basically representation about how organization creates and delivers values to make money (Afuah, 2014). A business model consists of 9 building blocks which are essential in the model. The building blocks are: Customer Segments: The most important customers for the company. Value Propositions: The values and services are offering by company. Channels: Types of channel of communication and distribution are used. Relationship with customers: Types of relationship customers want to establish. Revenue streams: Those values, on which customers want to pay. Key resources: Types of resources those are necessary to make business plans. Key activities: Types of key activities those are required to implement business model. Key partners: Those partners who want to participate in business model. Cost Structure: Important costs incurred in business model. Business model is helpful to increase operational efficiency and gain competitive advantage. So basically, it is a plan implemented by a particular company to generate profit from its operations (Kalpan, 2012). So, business model is a set of resources of company, which creates the value that is helpful to the customer and sale of that value to generate the revenue for the company. Disruption is an unplanned disturbance that changes any planes or events in any company. Disruption can be defined as all those factors of interruption that drove out the firm to get success and destroy its future (Gans, 2016). It disestablishes and destroys any established system. Some company take disruption as opportunity and they make new business plans and models to generate profit. Disruption leads innovation because company becomes more able to fulfill its goal and to generate economic growth (Rosen, 2014). Because of innovation, disruption turns into new changes and it crates disruptive innovation. Disruptive innovation is basically defined as an innovation that creates new market and disrupts or replace existing market in a particular company. Disruption is more than transformation. It comes from a workable business model where growth and progress is going on (Kloefkorn, 2016). There are many disruptive models which can be used by companies to do transformation in existing b usiness strategies. The benefit of disruptive innovation is that it enables company to identify the requirements of customers and to satisfy them according to their requirements. The best example of the company which has changed old business model and adopted new business model is GlaxoSmithKline Australia. It is a healthcare company and develops a wide range of innovative products of pharmaceuticals, vaccines and consumer healthcare. The company started its business in Australia since 1886. The mission of the company is to provide value based service to its customers. Company has three objectives that are, increase growth, reduce risk and provide long-term services to its customers (GlaxoSmithKline, 2016). GSK has recently changed its business model to lead the industry in the world. The company has a unique service named medical education which is mainly for patients and doctors. It has done some major changes for the comfort of its patients. In the old business model, First thing was that the sales team was focus only to deliver the medicines and services in all over the world. There was less checking on the sales representatives for their working on the field. Second, Company has a medical education facility for doctors so that they will be able to prescribe right medicine to the patients and for that company made payments to them who delivered information related to the medicines vaccines but Company gave payments to GSK staff. There was shortage of professionals who can provide the right information to the individual on companys behalf. Third, Medical education system is run by GSK itself (GlaxoSmithKline, 2016). In traditional model, the company had closed innovation strategy. Th e ideas for producing any medicine were generated internally using internal resources. But it will not fruitful for the company. GSK has now made some shift in its business model and adopted a new business model which came in to effect on 1st January 2016. Company has done three changes: First, Company will describe about every medicine and vaccines and for the medical support it will increase the number of professionals and academics. Second, the medical education which is provided by GSK will be accessed by third parties also so that information can be provided to everyone. Third, GSK will stop pay directly to healthcare professionals and give payments to those who will provide knowledge on the behalf of GSK. Recently, GSK and Zymwork have also collaborated to develop Bi-specific antibodies (Businesswire, 2016). In the revised model, the company has adopted open innovation strategy. It is basically designed to bring a change in innovation strategy. As a pharmaceutical company, company needs to understand its patients and their requirements. Open innovation is helpful to understand the needs of any individual . Comparing to both the model, it can be analyzed that there are major changes is done by GSK in its business strategy. These changes have been done for the long journey of company. The major part of transformation is to increase the number of professionals for medical education. When new medicine and vaccine come in market, it is the responsibility of subject matter expert to communicate about those medicines. The new model of the company is disrupted the existing model because this change in business model will be beneficial for the patients and doctors who want high quality of information (mukharjee, 2016). By open innovation strategy, the step of increasing peer to peer discussion with GSK professionals will increase the strength of the company. In 2015, the sales representative got no incentives for target but in new model, they will get incentive with new responsibilities. Because of its innovations, GSK has achieved the position of powerful industry in healthcare sector (ward, 2 015). GSK adopted open innovation strategy in which idea of new products is always generated from internal and external sources. By Open innovation, Company has get opportunity to target more and more patients. Company is also working with a charity service to save the venerable children in the world (Hunter Stephens 2010). By changing the responsibility of sales persons, Company has given a new identity to them. Now they are not only sales persons, they are also representative of the company. This would be difficult but not impossible to deliver information with the medicine to individual person (Bistrong, 2014). In conclusion, Business model is a crucial part for the success of any company. It is very important to make right and proper business model to achieve the objective of company. With this it is also can be analyzed disruption is similar to innovation. It creates disruptive innovation that leads any company to the way of success. The high level disruptive theories encourage companies so company should replace its business model carefully. It can be clearly seen that GSK has done innovations its strategy in manufacturing process of product and the result is that it is a leading and powerful pharmaceutical company. Medical education is a major service provided by the company. It helps those who want to gain knowledge about medicines and vaccines. It also helps doctors to prescribe right medicine to patients. References Afuah, A., (2014), Business model innovations: concepts, analysis and cases, NY:Routledge Bistrong, R., (2014), GSK. Free samples, and a new business model, accessed on 17th August from 2016 from https://richardbistrong.com/gsk-free-samples-and-a-new-business-model/ BusinessWire (2016), Zymeworks and GSK Enter Second Strategic Collaboration to Develop and Commercialize Bi-Specific Antibodies, accessed on 17th August 2016 from https://www.businesswire.com/news/home/20160426005295/en/Zymeworks-GSK-Enter-Strategic-Collaboration-Develop-Commercialize Gans, J., (2016), The Disruption Dilemma, USA: Sabon LT Std GlaxoSmithKline, (2016), accessed on 17th August 2016 from https://au.gsk.com/en-au/about-us/ GlaxoSmithKline, (2016), GSK first in Australia with new business model for the pharmaceutical industry, accessed on 17th August 2016 from https://au.gsk.com/en-au/media/press-releases/2016/gsk-first-in-australia-with-new-business-model-for-the-pharmaceutical-industry/ Hunter,J., Stephens, S., (2010), Is open innovation the way forward for big pharma?,accessed on 17th August 2016 from https://www.nature.com/nrd/journal/v9/n2/full/nrd3099.html Kaplan,S., (2012), The Business Model Innovation Factory, Canada:John Wiley Sons Kloefkorn, S., (2016), What Is Disruptive Innovation and How Does It Work, accessed on 17th August 2016 from https://www.linkedin.com/pulse/what-disruptive-innovation-how-does-work-sheila-kloefkorn Mukharjee, R., (2016), GSK rolls out code for ethical marketing, accessed on 17th August 2016 from https://economictimes.indiatimes.com/industry/healthcare/biotech/pharmaceuticals/gsk-rolls-out-code-for-ethical-marketing/articleshow/53075482.cms Rosen, A., (2014), Disruption Is A Byproduct, Not A Business Model, accessed on 17th August 2016 from https://www.forbes.com/sites/amyrosen/2014/06/30/disruption-is-a-byproduct-not-a-business-model/#44d0b0f95e95 Ward, A.,(2015), GlaxoSmithKline:Out of Step, accessed on 17th August 2016 from https://www.ft.com/cms/s/2/3a7f8df0-f7b7-11e4-9beb-00144feab7de.html#axzz4HfxbofFA